Ligné Panel | Maison&Objet Americas - The Power of Branding through Licensing and Strategic Part

Join Ligné Group Founder and Principal Meredith Xavier as she speaks with celebrity interior and product designers Lonni Paul and Jamie Beckwith on the power of licensing and tips on how to strategically align your brand with the right partners. They will share insight on the process of securing a licensing deal or brand partnership, and tips on the best ways to build your presence in the marketplace.

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Jamie Beckwith speaking

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Ligne Group

Lonni Paul

Lonni Paul is based in Los Angeles, CA and is the owner of Lonni Paul Designs. Lonni has designed the homes of Robert Downey Jr, Giuliana and Bill Rancic, Felicity Huffman, Sarah Michelle Gellar, Jason Priestly and Melissa Joan Hart among others and has been published in Elle Decor, Traditional Home and does regular TV appearances on news networks such as the Today Show providing designer insider tips. She has designed everything from nursery furniture and accessories for Petit Nest to her latest high performance fabric collection for Crypton.

Thom Filicia

From his start at renowned design firms, including Parish-Hadley, Robert Metzger and Bilhuber & Associates, Thom Filicia launched his acclaimed enterprise, Thom Filicia Inc. and emerged as one of today’s most influential and respected interior designers. His clients range from Tina Fey, Rosewood Hotels & Resorts, Jennifer Lopez, Delta Air Lines, W Hotels, Grace Bay Club, and Peter Jennings, to those in the worlds of finance, sports and fashion. Gaining fame on the Emmy-winning Queer Eye for the Straight Guy, Style Network and HGTV, he is a best-selling author and has been praised as a “Top 100 Designer” by House Beautiful and an “A-List” designer by Elle Décor. He is also the driving force behind the Thom Filicia Home Collection, which includes furniture, artwork, rugs, textiles, wallcovering and more. Filicia also has a to-the-trade showroom, called Sedgwick & Brattle, at the New York Design Center inNYC. www.thomfilicia.com

Jamie Beckwith

Jamie Beckwith is based in Nashville, TN and is the owner of Beckwith Interiors and Jamie Beckwith Collection. She has designed homes for Nicole Kidman, Keith Urban and Carrie Underwood and has been published in Elle Decor, Traditional Home and House Beautiful among others. She currently has licensing deals with Currey and Co and MDC wall coverings for her own licensed design work, and has released a collection for her wood surfacing brand with Windsor Smith.

Moderated by Meredith Xavier

Meredith Xavier is the Principal and Founder of The Ligné Group which holds four brands: Ligné Agency, Ligné International, Ligné Atelier and Ligné Magazine. She obtained her Masters in Fine and Decorative Arts from the University of Glasgow and worked as a researcher and writer for the Museum of Fine Arts in Houston before entering the decorative arts world as an auction coordinator for Christie’s Auction House in Beverly Hills. Her passion for the decorative arts led her to start Ligné Agency in 2009. Her firm currently has offices in Los Angeles, Houston and São Paulo where they provide public relations, licensing, product distribution and business development services for their clients within the shelter industry. Ligné Atelier, the group’s high end furniture and lighting showroom, is located in Miami.

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