Behind the Brand: Maison&Objet
- Amelia Perches
- Jan 6, 2017
- 1 min read
Maison&Objet is the major event for industry professionals focused on the art of living through its many rich expressions. M&O brings together a comprehensive product offering from every aspect of the industry, from furniture and accessories to fragrances and children's products. The design of the inventive show allows the multitude of styles to coexist.
Specifically, M&O Paris is divided into three sections; Maison, which offers a range of interior decor organized into different "worlds," Objet, which is the show's concept store and therefore ideal for retailers, and Influences, the show's newest section created for the discovery of new products.
In 2016, M&O established Maison&Objet and More, a digital platform designed for exhibitors to present their product directly to buyers and designers. By establishing a way to exhibit online to professionals continually, M&O is able to capitalize on their brand and keep buzz going in the global community throughout the entire year.
This year, the theme of M&O Paris is SILENCE. The theme grew out of the Observatory's recognition that there was a growing need for a rediscovery of calmness and confrontation of the unsettled future. With the hustle and bustle of daily life, the need for a disconnect is essential. Silence, a rarity, becomes a luxury in keeping with the longing to slow down time. A sense of serenity and peace offers a poetic minimalism for visitors, truly allowing them to stop and contemplate the beauty that surrounds them.
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